These Quick Response Codes can be published by partners to promote the Looking Local Android and iPhone Report It Apps. They could be published online, in magazines, as posters, leaflets or banners - anywhere really - to push the 'report It' app and get more people using it locally.
Quick Response Code readers can be downloaded to smartphones for free - some newer models already have them integrated - and when the smartphone owner scans/photographs the code, it takes them straight to the Android Market/iTunes Store page to download the Looking Local Report It app.
This is the QR code for the Looking Local app in the Android marketplace:
This is the QR code for the Looking Local app in the iTunes store: