Kirklees ran a series of marketing initiatives to promote their digital TV service; this is a press ad, which ran on the TV listings pages of their local newspapers. Kirklees also engaged a local journalist to cover the service with a resident from an editorial perspective, which apart from costing them only time and resource gave a good overview and focused on the customer benefits and linked in nicely with the ad.
The ad design links in with the rest of the marketing push in terms of posters, leaflets and so forth.
This press advert is available for amends and reuse by any Local Authority.
