To promote digital TV services in Kent, the authorities pooled their money to get more for their money.
Using the 'Easy as...' strapline, they undertook a range of marketing from radio ads, to bus posters (inside and out), leaflets, local news promotion, etc.
Attached are a selection of bus side posters for the inside and outside of the bus. The benefit of this generic message was that when the buses travelled across local authority borders, the message was still relevant. You will see the logos of all the LAs involved, which also added validity to the whole effort as they were already known by the public.
These posters are available for amends and reuse by any Local Authority.
