The Gloucestershire group of local authorities have pooled their marketing money to undertake a series of advertising and marketing initiatives for their new digital TV sites. Promoting Looking Local to Sky and cable users via press ads, leaflets, bus advertising, radio ads and posters, the group hopes to raise awareness of the new channel and encourage citizens to look at the service and use it as an alternative to the call centre and drop ins.
DigiTV will be looking at the effect of the marketing as the weeks go by and reporting on what effect it has had on usage. For the moment you can look at some of the Glouscestershire ideas and designs by clicking the attachments below.
